The Business Intelligence Source helps companies retain their customer base and win more deals by conducting win loss interviews and providing insightful win loss analysis. We help arm Sales and marketing by teaching them elicitation techniques, that is more customer focused interviewing skills and reading the body so they know when to close the deal, and how to collect the information to help them and their peers win more business.
Beginning in 1985, Ellen Naylor formed Bell Atlantic’s (Verizon) competitive intelligence operation for enterprise marketing. Even though technology has exploded since then, the process of gaining cooperation among employees hasn’t … and that is the key to a successful competitive intelligence operation.
Contact Ellen now for your Business Intelligence and communication needs.